A Martin Gabriel Holdings programme
Building systems for equity, not capital.
We build, host and protect the system your company needs to get to market and grow in the market. You keep your capital. We take a share of the business, not a fee.
01The offer
Get to market without depleting your capital.
We’re passionate about enablement. We build systems for small and medium-sized companies in return for a share of the business, not a fee for the work.
The outlay that normally falls due before a company has a single customer does not fall due at all. A firm that would otherwise spend its first year raising money for software spends it trading instead.
The share is held by Martin Gabriel Holdings. Our return arrives only if the company is worth something later, so your interests and ours are the same.
- 10working days
- We give decision one in writing within 10 working days of your submission.
- 4stages
- Written submission, detailed discussion, legals and equity allocation, then build, review, deploy and manage.
- 2decisions
- Each given in writing. Nothing is built until the terms are signed.
- £0to apply
- There is no charge for making a submission or for the detailed discussion.
02What you receive
Build. Host. Protect. Advise.
- 01
Build
A world-class enterprise system, designed, built and taken to market by our technology firm.
- 02
Host
Hosted by us and scaled as the firm grows. Maintained at no cost until there is revenue.
- 03
Protect
Kept secure, backed up and current. Protection is part of the system, not an extra.
- 04
Advisory board
A seasoned corporate specialist alongside the people running the company, as an arm’s length advisory board or as a proxy advisory board. Advice only: decisions stay with your directors. Not billed by the hour.
03How it works
Four stages. Two decisions.
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Stage 1: Written submission
Register, then tell us about the business and the system it needs. We read every submission.
Decision one. Made on your submission. We invite you to a detailed discussion, or we tell you plainly that we will not. We give decision one in writing within 10 working days of your submission.
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Stage 2: Detailed discussion
We go through the business, the system and the market with you, and say what we can and cannot deliver before anything is promised.
Decision two. We proceed together, or we do not. Either way you are told in writing, with the reason.
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Stage 3: Legals and equity allocation
The terms are set out plainly and the share is agreed and allocated. Nothing is built until this is signed.
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Stage 4: Build, review, deploy and manage
The system is built, reviewed with you and deployed. Then it is managed: hosted, protected and maintained.
3 months
RidingHall, from ideation to a company-integrated enterprise system with paying clients.
Martin Gabriel Holdings. Privately held and independently funded.
04Who it is for
Small and medium-sized companies with a market to reach.
It suits a company that:
- knows the system it needs, or the problem a system must solve
- has a market it can name
- would rather keep its capital for trading than spend it on software
- wants a partner with a stake in the outcome
What we look for at decision one
- A clear requirement
- What the system must do, and for whom.
- A real market
- Customers you can describe, and a way to reach them.
- People who will run it
- We build the system. You run the company.
- Room for a partner
- A share structure that can include Martin Gabriel Holdings.
05Terms
Our terms, in plain words.
- Paid in equity, not fees
- The build is paid for with a share of the business.
- Held by the holding company
- The share is held by Martin Gabriel Holdings.
- Agreed before the build
- The size of the share is agreed at stage three, in writing, before anything is built.
- No cost until revenue
- The system is hosted and protected by us. Maintained at no cost until there is revenue.
- No charge to apply
- There is no charge for making a submission or for the detailed discussion.
06Questions
Questions.
Is my submission confidential?
It is read only within Martin Gabriel Holdings and the firms in its group, and it is used only to decide whether to take your submission forward.
Stage one is not covered by a non-disclosure agreement, so do not include trade secrets. If we invite you to a detailed discussion, a confidentiality agreement is put in place first.
What happens if we are not selected?
You are told in writing.
If your submission is not taken forward it is deleted twelve months after the decision, or sooner if you ask.
How large is the share?
It depends on the system and the business. The size of the share is agreed at stage three, in writing, before anything is built.
Who owns the system?
Ownership and licence terms are set out in the agreement at stage three, before anything is built.
How long does it take?
We give decision one in writing within 10 working days of your submission.
The timetable for the build is agreed at stage three. As a guide: RidingHall went from ideation to a company-integrated enterprise system with paying clients within 3 months.
Are there any fees?
The build is paid for in equity, not fees. There is no charge for making a submission or for the detailed discussion.
Maintained at no cost until there is revenue. What is charged after that is set out in the agreement at stage three.
Who is behind this?
Martin Gabriel Holdings Ltd, a private holding company registered in England and Wales, company number 17354262. Privately held and independently funded.
07Make a submission
Start with a written submission.
Register here. You are given a private link to your submission, so you can write it in one sitting or come back to it.
There are four short parts: the company, the business, the system you need, and what you want from us.